Top Navigation Trends For 2017

Through this article, we shall explore the emerging navigating trends that every customized web development company in mumbai employs to give their users a completely different experience.

Mega Menus: Magazine styled blogs are gradually increasing in numbers and so is the popularity of the mega menu which is a staple on such sites. As opposed to the typical dropdown menus which open vertically, these mega menu open up horizontally and display various content filled columns. This technique has to be used quite selectively since it works well if there is substantial content in the mega menu, without which the space would seem empty.

Using mega menus has its own advantages. Users can skim through the content and gauge the site’s usefulness and relevance for them. Also since there are a large number of people who still prefer browsing the internet on desktops and laptops, mega menus are a boon in this case.

Fixed scrolling navigation bars: The primary purpose of navigation is to helps users move from one point to another and a fixed place for a navigation bar with scrolling, ensures users do not have to search for it and can navigate the site from any given location. With the arrival of CSS and JQuery plugins, this has become easier and many more themes are by default now. This trend is likely to become a standard fix with modern web design.

Mobile users too, benefit from fixed navbar as they do not need to swipe to the top of the website every time they want to browse further. If your website is packed with navigational items then keeping the navigation bar fixed makes much more sense as it also holds the viewer’s attention for a longer time. A word of caution: ensure the navigation bar does not block important portions of the site and is unwieldy in size.

Vertical Sliding navigation: Portfolios and creative agencies use the vertical sliding navigation and it works quite well too. The past couple of years have seen a spurt in the use of this technique and 2017 does not see this trend abating. Creative oriented sides seem to be ideal for the vertical navigation. However, even the best logo designer in mumbai should take this step only if a traditional grid design is being transformed into a full screen layout.

10 TED Talks To Inspire And Excite Business-Makers And Big Thinkers

If you’ve been living under a rock of disillusionment and lethargy, it’s time for you to crawl out and greet the world of TED Talks.

TED Talks are a popular circuit of conferences held globally which live up to their tagline of ‘ideas worth spreading’. No matter what you’re into, TED Talks can show you a brand new perspective with compelling and creative flair.

From Bill Gates and Bono to Jamie Oliver and Julian Assange, TED Talks are packed with humour, knowledge, and invaluable insights – this is your chance for a business consultation from industry giants. We’ve dug up a treasure trove of speakers, perfect for sparking brain cells as you deliberate over your business, brand, or big idea.



Marketing guru and successful author, Seth Godin delves into the concept of why bizarre, bad, or bawdy ideas are more successful at gaining our attention than boring or banal ones. This talk will make your understanding of ‘ideas’ do cartwheels with the concept that being too ‘good’ can actually be detrimental, and encourages businesses and entrepreneurs to be remarkable and ready to roll the dice on risks. Godin has proven his mettle and published a number of bestsellers including “Purple Cow: Transform Your Business by Being Remarkable” and “All Marketers Are Liars”.



Behavioural economics is an ace up your sleeve if you’re an entrepreneur or business owner. Rory Sutherland is the Vice Chairman of Ogilvy and Mather, an advertising and marketing agency that towers over the globe – one good reason to take down every word. Listen as Rory explores why changing the perceived value of a brand, product, or service, can influence opinions and purchase decisions. Sutherland’s presentation has been crafted to be not only astute and entertaining but brimming with vital material for any and every business owner and entrepreneur.



Dan Ariely is a professor, author, and behavioural economist, and his astonishing research findings illustrate to the extent that the decisions we make are not only inevitable, but predictable. Listen closely, because the cogency of this concept can not only assist you in maximising your business performance, but could help with your budding marketing campaigns. Ariely has written a selection of books on this subject including “Predictably Irrational” and “The Honest Truth About Dishonesty”.



Columbia University strategic communications professor, author, and motivational speaker. Simon Sinek’s deceivingly simple name conceals the list of impressive titles. His understated but stirring leadership model echoes this, beginning with the “golden circle of motivation” and moving into why you do what you do, rather than what you actually do. He has written a book exploring this subject further called “Start With Why”,



We’ve all seen the lightbulb ‘Eureka’ moment – where ideas are reduced to that one moment of absolute clarity. Steven Johnson refutes this process with the evidence of history on his side, and will have you pondering your next big idea. Johnson is an author of multiple bestsellers, showcasing the intersection of science and technology intertwined with his personal experience. His book “Where Good Ideas Come From” touches on this TED topic, and expands further into the history of human innovation.



If you’ve been using cash like a carrot on the end of a stick, then check out this TED Talk to rethink your conventional reward system. Using cold hard cash to motivate your staff may actually be more harm than good. Pink is an author, journalist, and former speechwriter for Vice President Al Gore. In this talk, he examines the possibility that people will actually perform worse when motivated by monetary rewards.



“Is success a result of luck or intelligence?” According to renowned author and success analyst, Richard St.John, the answer is neither. St. John has spoken to over five hundred very successful people and asked them to define what it was that they would credit their success to. The final results of these answers revealed eight traits that are attributable to successful people. Read more in St. John’s book “The 8 Traits Successful People Have in Common”.



‘Chalk and cheese’ you’re thinking, right? Marketing and physics might seem to appear on opposite ends of the spectrum, but Cobley, a marketing director of Google, has an unbridled enthusiasm for both. Cobley uses the scientific method of Heisenberg’s uncertainty principle, Newton’s second law of motion, and the second law for thermodynamics to reimagine fundamental theories of branding.



Esteemed president and co-founder of 37Signals – a company specialising in web-based productivity tools. He is adamant that the ‘office’ isn’t good place to work, with ‘ASAP’ and meetings creating toxicity. His suggestions can help you to charter your office back towards success, and he’s dishing out this advice in his talk. If this topic intrigues you, read an extended piece in the book “REWORK”, co-authored with David Heinemeier Hansson, to unearth new ways to ideate creating and working.



Parents will love this one – Herold maintains that weekly allowances encourage children to form the wrong habits while nurturing the expectation of a regular paycheck. Cameron Herold doesn’t provide his children with a weekly allowance – instead, his children are encouraged to look for work in the yard or around the house and negotiate a price, developing their entrepreneurial spirit and forward-thinking. Herold makes a compelling case for a new form of education and parenting to give budding entrepreneurs the tools to forge their path, rather than teaching them to limit themselves to the path predetermined for them by current sociological constructs. Herold has been raising businesses from the dust all this life and uses this knowledge to coach CEO’s from across the world. Read more in his book “Double Double”, designed to help businesses double their profits and revenues in three years or less.

Top 13 Ways Landing Pages Can Build Your Business

What Every Entrepreneur Should Know About Landing Pages to Aide their Marketing Efforts

For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that’s constantly being thrown out there on a daily basis is enough to make one pull the covers over their head and hope it all just goes away.

It can be tough to get up to speed and learn the lingo well enough to be able to make informed decisions on whether your business could benefit from the latest and greatest marketing techniques available or not.

That’s always been my goal with writing these business-related articles – to help you get the clarity you need to be able to move forward in an informed way.

So today’s article shares some insights into landing pages.

Landing pages got their name from marketing campaigns that were designed to drive targeted people to a specific page on a website with the intention of converting them to do something.

That “something” is detailed later in this article but first, let’s explore what they are.

What is a Landing Page?

A landing page is simply a website page, but it looks different from a typical website. The difference being it has a primary focus – a single “call to action” or focused objective the site owner wants its visitors to do.

So a well-designed landing page will not have any distractions on it like a navigation or links to other pages or websites. The primary reason for this is to keep the visitor focused on that main objective: take action.

This is commonly referred to as “conversion” where the person has converted from being a visitor to someone that has acted on the objective call to action.

There are two primary types of landing pages: Click Through and Lead Generation.

The click-through landing pages have a goal of persuading the visitor to click through to another page. This is often done in eCommerce situations where a campaign will send people to a click-through landing page and provide compelling details about a specific product or program and then display a button that will lead people to purchase that item.

Lead generation landing pages are used to capture the name, email address and perhaps other pertinent information from the user so it can be entered into a database list. That database list, which is typically stored in a newsletter platform service, can then be used to follow up with those people either through an Auto Responder series, newsletter sendouts or various promotional campaigns.

Why You Should Use Landing Pages

Landing pages serve a great purpose when wanting to generate leads and sales for your business. As already mentioned, they provide a no-distraction means to get specific people who are in your ideal target market to get into your marketing funnel.

This marketing funnel can help you develop a “Know, Like and Trust” factor with these people using the follow-up strategies mentioned above.

The more they know, like and trust you, the more apt they are to purchase from you either now or later down the road.

Landing pages are typically used in conjunction with launches or ongoing list-building efforts by driving traffic to the page via Google, Facebook and other ad platforms, content marketing and social media promotions.

To really give your launches a big boost, you can use list segmentation and ad targeting to a variety of landing pages designed for specific audiences.

10 Top Ways of Using Landing Pages

Here’s a brief list of ways you can use landing pages to help boost your business:

  1. Offer a free giveaway such as a downloadable PDF eBook, checklist, report or workbook. You could also make it a video series to really captivate your audience.
  2. Ask users to participate in a Quiz or Survey. The responses will reveal a solution or explanation to a problem that showcases your expertise
  3. Create an event sign-up page for an upcoming webinar, teleseminar or even telesummit
  4. Offer a free consultation for the professional services you offer
  5. Promote a new or existing product or program that you’re offering
  6. Offer a free chapter in a book launch/promotional campaign
  7. Set up a free trial offer for a membership program
  8. Provide incentive for people to ask for a quote
  9. When compelling enough, a simple newsletter signup request can bypass the need for a free giveaway
  10. Provide informative case studies or white papers
  11. Offer limited-time-only coupons or special offers
  12. Have them enter a contest
  13. Compel people to sign up to receive “sneak peak” notifications of a future product or program launch.

So as you can see, there are a variety of ways a landing page can be used to help improve your business marketing efforts.