Web Design And SEO For Contractors And Realtors.
Going online to look for homes and to find realtors is an increasing phenomenon among many people today. Recent surveys have shown that more than 80% of home buyers view the websites relating to real estate’s like the most important source of information. When hunting for a house, about 40% of home buyers also go online. A lot of opportunities been created by the online platform and the realtors should take advantage of it. Real estate professionals should also take advantage of the traffic.
Business people in real estate can take several steps to optimize their real estate websites. One of them is to have target local keywords. A majority of home shoppers begin their search by keying in a local key word, various surveys have shown. Homes for sale, real estate, real estate agent, and realtor are some of the terms that can be used to optimize the website . The developed local keywords should repeatedly appear on the site. Content that is useful to the potential home buyers should be developed from the local keywords.
The other aspect in optimizing the website is writing blog posts on homes that the business wants to sell. There are those properties that are a priority even though a real estate agent has a hundred listings at a time. One way to attract traffic to the site is to write blogs on those particular properties. The blog should target a particular property’s address that buyers will be looking for in the search engine. Meta description, title tag, alt tag on photos, file name on photos and the content are some of the keywords to be utilized. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.
The use of photos and videos is another aspect that needs consideration in developing the real estate websites. The reason for this is that they are important on all sites and more so to real estate sites. When they can have a video tour of their prospective new homes, potential home buyers find it appealing. Property testimonials need to be included in the video. According to research, adding a video to a page increases the traffic of inbound link by three times.
The design of the website to work on mobile devices is the fourth aspect. Home buyers are increasingly searching for real estate on their mobile devices according to research statistics. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. The web design for the real estate business should have a responsive design to mobile devices.